The film, titled ‘The Run’, focuses on the significant difference a new foster family can make to a young boy’s life. It was developed to highlight the positive impact that fostering has on the lives of children and young people.
Young people from York’s Children in Care Council, operating as Show Me I Matter, collaborated with the film team to shape its messages, ensuring authenticity. The film premiered in October 2025 and is part of a nationwide campaign involving over 90 local authority fostering services, managed by CAN Digital.
Cllr Bob Webb, City of York Council’s Executive Member for Children, Young People and Education, expressed his pleasure at the nomination. He thanked the young people from the Children in Care Council for their input in making the experiences of the lead character, Tom, authentic. He stated, “Foster carers really do help to change young people’s lives for the better. In York we always need more foster carers to help care for local children and young people.” He encouraged anyone considering fostering to get in touch, highlighting the available options and specialist team support.
The film's director, Rachel Brown, explained that the project originated from the challenge of recruiting foster carers with limited resources. By collaborating across more than 90 councils, the initiative has amplified its voice. She described the situation as a "national emergency", emphasising that children's futures depend on supportive homes. While acknowledging that ‘The Run’ cannot solve the issue alone, she expressed hope that it would encourage viewers to consider fostering.
For more information on fostering in York, individuals can visit fostering.york.gov.uk or call 01904 555678. The winner will be announced at an awards ceremony on 2 December. A list of shortlisted entries is available on the Royal Television Society website.
